So, Indie
LoginStart Free Trial

AI Record Label Partner

Run your music career like a label.

So, Indie connects distribution, marketing, publishing, royalties, fan growth, merch, and release operations in one serious system for independent artists.

Start Free Trial See the Platform
So, Indie operating system dashboard showing releases, royalties, campaigns, publishing, and fan growth
200+platform distribution available on Pro Creator.
100%streaming royalty retention on Pro Creator.
60days in the Pro Creator trial.
1operating system for the artist business.

Platform

The business side of music, finally connected.

Most artist tools handle one job. So, Indie is built around the whole operating loop: release, promote, protect rights, read the money, and grow the fan base.

Release

Distribution

Prepare releases, schedule drops, generate codes, build pre-save paths, and distribute through the music platforms artists already depend on.

Promote

Marketing & Ads

Plan campaigns, generate creative, pace budgets, benchmark performance, and turn release weeks into structured execution instead of guesswork.

Protect

Licensing & Publishing

Track rights, register works, manage sync opportunities, and keep publishing tasks connected to the rest of the artist business.

Understand

Royalties

Bring statements, payouts, sources, and campaign spend into a single view so artists can see what is actually moving the business.

Own

Fan Growth

Build a direct fan engine with community, virtual gifts, merch, events, forums, and profile pages that turn listeners into repeat buyers.

Create

Creation Suite

Keep production, mastering, video, podcasting, assets, and collaboration inside the same operating system that runs the release.

Architecture

One artist profile becomes the source of truth.

  • PlanRelease calendars, campaign deadlines, merch drops, and show dates sit in the same operating view.
  • ExecuteAI assistants support campaign, project, sales, and executive workflows around the artist's current data.
  • MeasureRoyalties, campaign spend, fan activity, and platform performance become easier to compare.
Architecture diagram connecting So, Indie distribution, marketing, publishing, royalties, fan growth, merch, and touring modules

Plans

Start free. Scale when the business needs more.

The pricing model is built around subscriptions, not taking a commission on the artist's work.

Start your music career

Launchpad

Free

For artists who need a clear first operating base.

  • Distribution to 15 platforms
  • Keep 90% of streaming royalties
  • Basic AI assistant and cover art
  • Release calendar
Compare

60-day free trial

Pro Creator

$49/mo

For artists ready to release, promote, and monetize with discipline.

  • 200+ platform distribution
  • Keep 100% of royalties
  • Unlimited releases and pre-saves
  • AI executive team
Compare

Maximize your reach

Mastermind

$99/mo

For growing artists who need deeper marketing and revenue systems.

  • Advanced campaign planning
  • Expanded pitching and analytics
  • More production and creative tools
  • Deeper fan engagement
Compare

Enterprise label solution

Label Master

$249/mo

For teams managing multiple artists and label-style operations.

  • Multi-artist operating system
  • Team portal and reporting
  • Advertiser and sponsor tools
  • Advanced analytics
Compare
So, Indie royalty and pricing interface showing payout ledger, plan comparison, and campaign spend panels

Visibility

Artists make better calls when the money is legible.

Royalty statements, campaign spend, publishing status, and fan revenue should not live in separate blind spots.

See Royalties

Resources

Read before the next release cycle starts.

Short, practical resources for artists turning creative output into a working business.

Industry Data

Independent Artist Statistics 2026

Current benchmarks on streaming, royalties, live music, vinyl, and the wider independent artist economy.

Release Planning

The Independent Artist Release Operating System

A practical way to connect release planning, distribution, creative assets, and campaign timing before a song goes out.

Royalties

Why Royalty Visibility Changes Artist Decisions

Artists make better marketing choices when payouts, platform statements, and campaign spend sit in one place.

Fan Growth

Building a Fan Engine Beyond Streaming

Merch, community, shows, profile pages, and direct fan actions create a business that is not trapped inside one platform.

Start

Build the machine around the music.

Start with the Pro Creator trial and see how releases, campaigns, royalties, and fan growth work when the business is connected.

Start Free Trial Compare Plans