Start with the release date, then work backward.
The release is not just a file upload. It needs distribution status, pre-save paths, asset readiness, campaign timing, and a basic way to see whether the push created movement.
Keep creative assets connected to the campaign.
Cover art, teaser videos, smart links, press photos, and captions are easier to use when they live beside the release instead of scattered across folders and DMs.
Treat the calendar as an operating tool.
A clear calendar helps artists see when to announce, pitch, publish, promote, and follow up after the drop.